Services Marketing and Customer Relationship Management by Dinesh Kumar《服务营销与客户关系管理》（作者：Dinesh Kumar）
概述：客户关系管理（CRM）使企业能够与新老客户建立持久的关系，同时优化企业效率。本书探讨了客户关系管理的关键概念，并提供了管理客户关系的实用工具和技巧。本书还讨论了有效服务交付的重要性以及如何利用有效服务交付来建立牢固的客户关系。本书包含真实案例和示例，是所有对服务营销和客户关系管理领域感兴趣的人士的必备参考资料。
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电子版代找请联系：yefei147852
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